By adopting this chapter, the city council intends to create and implement a comprehensive system for the regulation of signs in a manner that does not prefer commercial speech over noncommercial speech and does not regulate noncommercial speech by, and serves governmental and public policy goals including: (A) preserving the town’s character as a scenic, rural, thickly wooded residential area with abundant open space; (B) accommodates the expression rights of the First Amendment to the U.S. Constitution and the corollary provisions of the California Constitution; (C) comports with all applicable principles of federal and state constitutional, statutory and administrative law; (D) serves the governmental and public interests in controlling visual clutter, community aesthetics, and safety of drivers, passengers, and pedestrians; (E) aids in the identification of properties and land uses; and (F) protects the natural beauty of the town’s open space. (Ord. 611 § 1 (part), 2014)